br1anuk
Member
- Joined
- Jan 10, 2016
- Messages
- 108
Has anybody else heard the rumour that Toyota USA is cancelling the North American 200 due to poor sales?
From ICON 4X4
Could this be true??? Just heard from @jonnylieberman that Toyota has decided to cancel the Land Cruiser in America due to low sales. Low sales??? Maybe they mean due to neglect, as they have not marketed it nor listened to what people want from this iconic platform for decades! Probably better business to try and sell more high margin models, but a horrible marketing move and a massive FAIL for brand tribal loyalists. Let’s see if we can shame them into reconsidering! @akiotoyoda_official how could this happen under your watch, my friend? The longest running model, sold since 1958 here, and they stopped advertising and marketing it decades ago. Just kept taking it farther and farther from its roots, adding more plastic, wood and leather...Now they wonder why sales are low??? Imagine if they did simple trim models, with durable surfaces and all of the exceptional capability and quality. Seems like it could have gone differently. Hey @Toyota , at least let me get my hands on the last 1000 units. I’ll build you ICON Editions and show you how this should have played out. Friends, if you are as pissed as I am, speak your mind and spread the word!
From ICON 4X4
Could this be true??? Just heard from @jonnylieberman that Toyota has decided to cancel the Land Cruiser in America due to low sales. Low sales??? Maybe they mean due to neglect, as they have not marketed it nor listened to what people want from this iconic platform for decades! Probably better business to try and sell more high margin models, but a horrible marketing move and a massive FAIL for brand tribal loyalists. Let’s see if we can shame them into reconsidering! @akiotoyoda_official how could this happen under your watch, my friend? The longest running model, sold since 1958 here, and they stopped advertising and marketing it decades ago. Just kept taking it farther and farther from its roots, adding more plastic, wood and leather...Now they wonder why sales are low??? Imagine if they did simple trim models, with durable surfaces and all of the exceptional capability and quality. Seems like it could have gone differently. Hey @Toyota , at least let me get my hands on the last 1000 units. I’ll build you ICON Editions and show you how this should have played out. Friends, if you are as pissed as I am, speak your mind and spread the word!