Interesting; I didn't know those were fitted to the 90-Series. I have one on my 2001 4.2 litre 100-Series 'VX' Auto. My 1998 Manual '95' with the 1KZ-TE motor doesn't have such a thing.
On my '100' there is a "Power Heater' button on the dash to the right of the steering wheel, that powers up a magnetic clutch in the pump hub and starts it churning (and therefore heating) the water feed to the cabin heater.
Naturally, there are ECUs involved and I believe it cuts out as soon as the motor starts to warm up.
Switching on the pump also causes the RPM to rise to around 1,100.
You will find some discussion on this in the '100-Series' forum.
Bob.