I have both. Well actually I have one Come Up and two Goldfish. The Goldfish get worked very hard off road and the Come Up looks very nice. I don't really intend to use the Come Up to be honest, it's on my overland build. But I have been to a test day with them and they were very good indeed. Or I wouldn't not have bought one. Where I think the Come Up scores in in the surface finish. I am hoping it will look good for years. But, what I cannot get away from is the utterly brilliant service from David and the availability of parts,, next day. 'What's the best winch' is impossible to answer. I think that under real use conditions, the finish on the TDS or KingOne as we know it is, is poor. But you don't pull out stricken Landrovers with the finish do you. Best winch for the money, performance and support has to be the TDS Goldfish. For, that is, what I'd call a pay and play winch. I am not involved in comp winch challenges, so I can't fly the flag for things like Milemarker etc. But I wouldn't buy another Warn.