That is indeed the weird thing about DC eletric motors.
They always seem to use the power they need to get the job done.
Even to the extent of running hot and burning out the motor, relays or even cables if the entire system isn't dimensioned correctly.
It sometimes feels like its giving 110%, more than it is actually capable of.
Hydraulic winches on the other hand, they run at a preset pressure, the motor runs at a specified rpm and there is an overload pressure at which the winch simply won't turn.
But you won't hurt anything.
Anyway while they are more of a professionals tool, I purchased my Warn about a decade ago. And it has only needed a new winchline and regular maintenance. Can't really fault it.